A 6-month editorial authority and website optimisation programme — built to make Swiss Clinic the clinic patients find, trust, and book.
Confidential · Prepared for Dr Liu · Swiss Clinic Singapore · June 2026
Dr Liu's unique combination — orthopaedic surgeon turned aesthetic doctor, certified acupuncturist, pain management specialist — is a content goldmine. Yet swissclinic.com.sg is invisible in Google, AI search, and editorial media. That's a gap we close.
78% female, 22% male Singapore residents — exactly the profile researching Exilis, Sofwave, Profhilo, and laser treatments before they book. Average session duration 4:57 — 3× the industry standard. These are considered buyers, not casual browsers.
A Google search for "Sofwave Singapore", "Exilis body contouring Singapore", or "pain management aesthetic clinic Singapore" returns zero Swiss Clinic results. Your competitors' editorial coverage is filling that space. Every month is a missed consultation.
Our readers arrive mid-research. They've already decided to get treatment — they're choosing the clinic.
Beauty Insider content is actively cited by Gemini and ChatGPT. Swiss Clinic inherits that authority from day one.
Every article indexes within 72 hours and stays live forever — not a campaign that disappears when the budget runs out.
Six months of permanent, patient-facing content across four content pillars — each designed to intercept a different moment in the patient journey from first search to booked appointment.
Each pillar captures a distinct patient intent — from broad discovery to direct booking. Every piece is permanently indexed, AEO-optimised, and Book & Go enabled.
Swiss Clinic is featured as a primary listing inside existing high-traffic buying guides that are already indexed and receiving traffic — the fastest possible route to patient visibility, with zero delay. AEO-primed for Gemini and ChatGPT.
Existing BI SG reports Swiss Clinic can be placed in:
• Body Sculpting Singapore — Exilis & Sofwave feature placement
• Facial Rejuvenation & Lifting in Singapore — liquid facelift & injectables
• Dermal Fillers Singapore — Injectables 2026 — Botox & filler placement
• Facial Treatment Guide Singapore 2026 — clinical facial / pigmentation
• Hair Loss Treatment Singapore — hair management programme
Browse 500+ indexed articles: beautyinsider.sg/category/aesthetics →
A standalone article written exclusively about Swiss Clinic — covering a treatment deep-dive, treatment comparison, or clinic spotlight. Permanently indexed, E-E-A-T compliant, AI-cited.
Proposed articles:
• "Sofwave vs Exilis: Which Non-Invasive Body Treatment Works for You?"
• "Pigmentation & Laser Skin Treatments at Swiss Clinic — What Patients Need to Know"
• "When Beauty Meets Wellness: Holistic Aesthetics at Swiss Clinic Singapore"
Live reference examples:
beautyinsider.sg/dr-joanna-and-dr-toby-freia-medical →An editorial interview positioning Dr Liu as Singapore's go-to voice for the intersection of aesthetic medicine, pain management, and holistic wellness. His unique multi-disciplinary background — orthopaedics, TCM acupuncture, aesthetics — is a powerful differentiator no competitor can claim.
Proposed interview concept:
"Dr Liu of Swiss Clinic: Why the Future of Aesthetics is Whole-Body Wellness" — covers his journey from orthopaedics to aesthetics, his TCM integration philosophy, and why patients choose Swiss Clinic for treatments beyond skin-deep results.
Live reference examples:
beautyinsider.sg — Dr Janna, Nassim Plastic Surgery →Two tiers of video content — short-form (30–60s) for Reels and TikTok, and a long-form clinic walkthrough / treatment demo for YouTube and website embedding. All footage is yours to use across every Swiss Clinic channel, forever.
Short-form (30–60s): Treatment walkthroughs, FAQs with Dr Liu, Exilis or Sofwave demos — optimised for Instagram Reels and TikTok. Embedded into the BI feature article for maximum reach.
Long-form (3–5 min): A clinic tour + Dr Liu introduction, published on beautyinsider.sg and Swiss Clinic's YouTube — builds the E-E-A-T trust signals Google rewards for medical content.
Live video examples on Beauty Insider SG:
beautyinsider.sg — NUU Aesthetics: Hollywood Spectra Laser →Every asset is permanent. The campaign builds compounding authority — each piece multiplies the impact of the next.
| Month | Deliverables | Patient Intent Captured |
|---|---|---|
| Month 1 Jul 2026 |
Onboarding & brief Special Report #1 live EDM Blast #1 Dr Liu Interview published | Awareness — patients first discovering Swiss Clinic via buying guide |
| Month 2 Aug 2026 |
Special Report #2 live Exclusive Article #1 published EDM Blast #2 Instagram Stories (×6) | Consideration — patients comparing treatment options |
| Month 3 Sep 2026 |
Special Report #3 live Exclusive Article #2 Short-Form Video × 2 EDM Blast #3 | Intent — patients actively researching Swiss Clinic specifically |
| Month 4 Oct 2026 |
Special Report #4 live Exclusive Article #3 Long-Form Video published EDM Blast #4 | Decision — clinic feature triggers consultation enquiries |
| Month 5 Nov 2026 |
Special Report #5 live Seasonal Feature Article Short-Form Video × 2 EDM Blast #5 | Year-end peak — festive skin prep & body contouring surge |
| Month 6 Dec 2026 |
Performance report Rankings & ROI data Year 2 planning session All content compounding | Compounding — all 5 SRs + articles still ranking and booking patients |
Both options run for 6 months and include permanently indexed content. All prices in SGD.
| Content Piece | À La Carte SGD | Option 1 · SGD 18K | Option 2 · SGD 24K ⭐ |
|---|---|---|---|
| Special Reports (×3 or ×5) | SGD 2,200 each | 3 ✓ | 5 ✓ |
| Exclusive Feature Articles | SGD 2,200 each | 2 ✓ | 3 ✓ |
| Dr Liu Founder Interview | SGD 2,200 | 1 ✓ | 1 ✓ |
| Short-Form Videos | SGD 2,000 each | 2 ✓ | 3 ✓ |
| Long-Form Clinic Video | SGD 3,500 | — | 1 ✓ |
| EDM Blasts (1 per SR · 18K+ subs) | Included per SR | 3 ✓ | 5 ✓ |
| Instagram Stories via Meta (3 per SR) | Included | 9 ✓ | 15+ ✓ |
| Book & Go Integration | Included | All ✓ | All ✓ |
| À La Carte Total | ~SGD 28,200 | ~SGD 38,400 | |
| Bundled Investment | SGD 18,000 | SGD 24,000 ⭐ |
The same award-winning team behind Beauty Insider's #1 aesthetics search dominance — now deployed directly on swissclinic.com.sg. A 12-month programme that transforms your existing website into a patient-converting, AI-cited authority.
Mapletree Media is the parent company behind Beauty Insider Singapore and Beauty Insider Malaysia — the #1 aesthetics editorial authority in both markets. We have been making brands digitally shine since 2006 across branding strategy, content, web design, SEO, AEO, video, and performance media. We are not a generalist SEO agency — we are the team that already dominates the aesthetics search category, and we bring that same authority directly to your website. When Mapletree Media optimises swissclinic.com.sg, your pages benefit from the same editorial credibility that Gemini and ChatGPT already trust and cite. No other agency in Singapore can offer this.
Swiss Clinic has strong treatments and a compelling doctor story. The website doesn't reflect either. Here's the gap — and what we fix.
Treatment pages read like product manuals — not patient-centric, no outcome language, no local SEO intent.
No question-based headers. Gemini and ChatGPT cannot find or cite Swiss Clinic for any treatment query.
Dr Liu's impressive credentials (MMed Orthopaedics, Cardiff Dermatology, TCM Diploma) are buried. Google's YMYL medical signals are absent.
"Sofwave Buona Vista", "Exilis one-north Singapore" — zero content capturing location-intent patients nearby.
Google can't properly categorise the clinic as a medical practice — no structured data, no rich results.
Patient-language, outcome-focused copy for every treatment page — written by medically literate editorial writers.
"Is Sofwave safe?" "How many Exilis sessions do I need?" — wins Featured Answer positions on Gemini and ChatGPT.
Credentials, training history, philosophy, patient testimonials — structured to satisfy Google's YMYL medical trust signals.
"Swiss Clinic Fusionopolis", "body contouring one-north SG" — capturing every local intent search in the clinic's catchment.
MedicalClinic schema, physician markup, Core Web Vitals fix, mobile optimisation — complete technical foundation.
Full MOH-compliant rewrite of all treatment pages, homepage, and About Dr Liu — patient-outcome language, AEO headers, E-E-A-T structure.
Deep competitor gap analysis, local intent keyword mapping for Fusionopolis / one-north, and treatment-specific search intent capture.
Question-based headers, Featured Answer schema, and Generative Engine Optimisation ensuring Swiss Clinic is cited by Gemini, ChatGPT, and Perplexity.
Long-form, people-first, AEO-formatted articles published monthly on swissclinic.com.sg — building domain authority and capturing new patient searches.
Core Web Vitals, medical schema markup, mobile optimisation, URL structure, internal linking, meta titles/descriptions — all implemented.
Rankings, organic traffic, CTR, AEO citation tracking, and a clear ROI dashboard — you see exactly what's working, every month.
Both options include the same scope of work. The 12-month programme is the better value; the 6-month option suits clinics who want to start fast and review. The same team behind Beauty Insider's search dominance manages your site throughout.
The MTM unfair advantage: We own Beauty Insider — the #1 aesthetics authority in Singapore with 3.85M Google impressions and 18K+ EDM subscribers. Gemini and ChatGPT already cite our content as a trusted source in the medical aesthetics category. When we optimise your site, your pages inherit that editorial authority network. Over 20 years, 2,000+ clients, and multiple industry awards — we are the most credentialled aesthetic digital partner in Southeast Asia.
When Swiss Clinic partners with us on both the Beauty Insider editorial programme (Part A · SGD 24,000) and the Mapletree Media 12-month SEO programme (Part B · SGD 42,000), we reward that commitment with SGD 15,000 in complimentary Beauty Insider advertising credits — free, on top of everything delivered.
On committing to both Part A and Part B together, we include SGD 15,000 in complimentary Beauty Insider Singapore advertising credits. These can be deployed as additional Special Reports, Exclusive Articles, EDM blasts, or video content — extending your campaign at zero additional cost. Credits are valid for 12 months from programme start.
All prices in SGD. Monthly payment plans available. Programme terms apply. Contact us to discuss a bespoke payment structure.
Every clinic below started with the same gap — strong clinical offering, low editorial presence. Here's what happened when they partnered with Beauty Insider and Mapletree Media.
From 400 to 1,000+ monthly visitors and 160 new leads in 90 days. Ultraformer III and Cellulite Reduction now rank Page 1. Brand appears in Google AI Overviews for key aesthetic queries. 67,300 impressions and 1,180 clicks in the first 3 months.
3,500 to 5,500 monthly organic visitors — Authority Score 21 in 3 months. 502,000 impressions and 13,500 clicks (Dec–Feb 2026). Organic keywords +13.8%. Dominant position established in Singapore's competitive skincare market.
1.3 million total impressions over 12 months. Average ranking position improved from 30.9 to 16. Organic clicks grew 29% against the prior 6 months. Impressions rose 25% to 722K in the latter half alone.
Full digital overhaul increasing traffic, leads, and patient retention. UX score, SEO optimisation, and conversion rate all improved. "Sean's sharp vision in beauty digital trends is commendable. I will definitely recommend MTM — you are going to get more than he can offer." — Chester Wan, AVP Marketing, IDS
Every month without editorial presence is a consultation that goes to a competitor. Content published this month starts indexing this month. Let's move.